Alternatives • Prices checked 2026-10-23

Best Sprout Social alternatives (2026)
The closest Sprout Social alternatives are Aidelly for many brands without seat pricing, Hootsuite and Agorapulse for listening and an inbox, and Vista Social and Sendible for included users. Sprout Social starts at $79/seat/month ($99 billed monthly)[1], while Aidelly is priced per plan, with team members included (up to 8 on Scale, unlimited on Agency)[2], from $29/mo billed annually on Launch, or $39/mo billed monthly[3].
Sprout Social and the alternatives, side by side
| Row | Sprout Social | Aidelly | Hootsuite | Agorapulse | Vista Social | Sendible |
|---|---|---|---|---|---|---|
| Pricing basis | Per seat/month[4] | Per plan, with team members on Scale (Up to 8) and Agency (Unlimited)[2] | Per user/month, billed annually[5] | Per user[6] | Flat plans with included profiles and users[7] | Per plan, by workspaces; no per-user fee[8] |
| Entry price | $79/seat/month ($99 billed monthly)[1] | Launch $29/mo billed annually ($39/mo billed monthly)[3] | $99/user/month, billed annually[9] | $79/user/month billed annually, $99 monthly[10] | $99/month monthly, $950/year yearly (Professional)[11] | Core from $35/mo[12] |
| Accounts or workspaces | 5 on Standard, unlimited from Professional[13] | Workspaces: Launch 2, Scale 8, Agency Unlimited[14] | 10 on Standard, unlimited from Professional[15] | 10 profiles on Standard, Professional and Advanced; more as an add-on[16] | 15 (Professional), 30 (Advanced), 70 (Scale)[17] | 6 profiles per workspace[18] |
| Users and seats | Every seat is paid[19] | Team members: Launch Not included, Scale Up to 8, Agency Unlimited[20] | Sold per seat, as many as you buy[21] | Priced per user; add users on every paid plan[22] | 2 (Professional), 3 (Advanced), 4 (Scale)[23] | Unlimited users on all plans[24] |
| Approvals | Approval workflow (Professional); external approvers (Advanced)[25] | Team approvals: Scale and Agency plans[26] | Advanced plan and up[27] | Single-step approvals on Professional, Advanced and Custom[28] | Approval workflows (Advanced and up)[29] | Approval workflows from Plus[30] |
| White-label | Custom report branding (Professional, Advanced and Enterprise)[31] | Agency plan only[32] | Your logo on reports (Advanced)[33] | White-label report exports with your logo and brand colors[34] | White-labelled reports and dashboard (Scale)[35] | Paid add-on (Elite and Enterprise)[36] |
| API | Sprout API on Advanced[37] | REST API on every plan; read/write per minute: Launch 60/20, Scale 240/90, Agency 480/180[38] | Publishing REST API (developer account required)[39] | Open API for reports, drafts, calendar notes and inbox items[40] | API access (described as robust)[41] | Not listed on sendible.com/pricing as of 2026-10-15[42] |
| MCP (AI agents) | ChatGPT only, for TikTok post insights[43] | Hosted MCP server with the full public API as tools[44] | MCP servers for Perch, Nest, Lumen and Parliament[45] | MCP connector for Claude, ChatGPT and Copilot[46] | MCP server with 100+ tools[47] | Not listed on sendible.com/pricing as of 2026-10-15[48] |
Each cell is taken from that vendor's own page; the numbered marker links to the quote and the date it was read. Vendor pricing can change, so confirm on the vendor's site before deciding.
See the full Aidelly vs Sprout Social comparisonSprout Social limits to know
- Seats: Every seat is paid[19], priced per seat per month[4].
- Social profiles: 5 on Standard, unlimited from Professional[13].
- Approvals: Approval workflow (Professional); external approvers (Advanced)[25].
- Listening: Listening add-on (Standard and up)[49].
- API: Sprout API on Advanced[37].
- MCP: ChatGPT only, for TikTok post insights[43].
- Post export: Publishing Calendar as a PDF[50].
- Branding: Custom report branding (Professional, Advanced and Enterprise)[31].
- Free plan: Not listed on sproutsocial.com/pricing as of 2026-10-15[51].
Aidelly limits to know
- Team members: Launch Not included, Scale Up to 8, Agency Unlimited[20].
- Team approvals: Scale and Agency plans[26].
- Analytics: Launch Basic, Scale Advanced, Agency Advanced[52].
- Bulk content creation: Launch Not included, Scale Up to 30 days, Agency Up to 30 days[53].
- White-label: Agency plan only[32].
- Social listening: the Aidelly docs describe no listening feature, so keep a listening tool if you use Sprout Social listening today.
Who should pick which?
- Sprout Social
- Stay on Sprout Social if listening, a shared inbox and formal approvals are central to a larger team: it offers listening as an add-on from Standard up[49], an approval workflow on Professional and external approvers on Advanced[25], and a shared inbox. Inbox: Consolidated inbox from Standard[54]. Budget for each seat, since pricing is per seat per month[4].
- Aidelly
- Pick Aidelly if seat count is what makes Sprout Social expensive for you: it is priced per plan, with team members included (up to 8 on Scale, unlimited on Agency)[2], with one workspace per brand or client[55] and client approval links on the Agency plan[56].
- Hootsuite
- Pick Hootsuite if you want listening inside a plan instead of as an add-on: it includes 30-day conversation search and 90-day trend forecasts on Professional[57]. It is priced per user per month, billed annually[5], so the seat question stays.
- Agorapulse
- Pick Agorapulse if you want a per-user tool close to Sprout Social at $79 per user per month billed annually, or $99 billed monthly[10], with an all-in-one inbox for comments, DMs and reviews[58] and an MCP connector in beta that is open to all plans except Legacy[59].
- Vista Social
- Pick Vista Social if you want flat plans with included social profiles and users[7], listening that is free on your own profiles and from $75 a month across social, web and news[60], and an MCP server with 100+ tools[47]. It costs $99 a month billed monthly, or $950 a year billed yearly[11].
How do you move from Sprout Social to Aidelly?
- In Sprout Social, save a PDF download of the Publishing Calendar[50] and use it as your checklist of everything scheduled. It is a PDF, not a file Aidelly can import, so plan to recreate those posts in Aidelly.
- In Aidelly, set up one workspace per brand or client[55]; plans include 2 workspaces on Launch, 8 on Scale and unlimited on Agency[14]. If several people will log in, check seats before you choose a plan. Team members: Launch Not included, Scale Up to 8, Agency Unlimited[20].
- Connect each profile in its workspace, or send the client a connect link that lets clients connect their own accounts[61], available as client connect links on the Agency plan[62].
- To recreate many posts at once, put them in a CSV and load it with Bulk Fill, which turns a CSV into posts and schedules them after a preview[63]. That needs bulk content creation on the Scale and Agency plans[53], and the CSV header row has to match Aidelly's template exactly[64]. On Launch, bulk content creation is not included[65], so recreate the posts by hand.
- Rebuild your Sprout Social approval flow: turn on Team Approvals, a workspace switch that holds members' posts until an owner or admin approves them[66], available as team approvals on the Scale and Agency plans[26]. For outside approvers, add a magic link clients use to review and approve posts without logging in[67], available as client approval links on the Agency plan[56].
- Run both tools until the first Aidelly posts have published and your reports look right, then reduce or cancel your Sprout Social seats.
What Sprout Social does better
Sprout Social goes deeper on listening and team workflow. It offers listening as an add-on from Standard up[49], an approval workflow on Professional and external approvers on Advanced[25] and the Sprout API on Advanced[37]. Shared inbox: Consolidated inbox from Standard[54]. Reports can carry custom report branding on Professional, Advanced and Enterprise[31]. Trial: 30-day trial, no credit card[68]. If listening and external approvers are why you chose Sprout Social, those are reasons to stay.
Questions about switching?
How does Sprout Social pricing compare with Aidelly?
Sprout Social is priced per seat per month[4], from $79/seat/month ($99 billed monthly)[1] up to $399/seat/month (Advanced)[69]. Aidelly is priced per plan, with team members included (up to 8 on Scale, unlimited on Agency)[2], from $29/mo billed annually on Launch, or $39/mo billed monthly[3]; its top self-serve plan costs $279/mo billed annually on Agency, or $349/mo billed monthly[70].
Does Sprout Social have an MCP server like Aidelly?
Sprout Social MCP: ChatGPT only, for TikTok post insights[43]. Aidelly has a hosted MCP server that exposes the full public API as tools[44], with MCP access on the Launch, Scale and Agency plans[71].
Can I move my scheduled Sprout Social posts to Aidelly?
Not as an import. Sprout Social offers a PDF download of the Publishing Calendar[50], which works as a checklist but not as a file to load, and the Aidelly docs describe no Sprout Social importer, so plan to recreate the posts. To load many at once, put them in a CSV and use Bulk Fill, which turns a CSV into posts and schedules them after a preview[63]. That needs bulk content creation on the Scale and Agency plans[53].
Does Aidelly have social listening like Sprout Social?
No listening feature is described in the Aidelly docs. Sprout Social offers listening as an add-on from Standard up[49], so if you rely on it, keep a listening tool alongside Aidelly.
Comparing other tools too?
Ready to compare plans?
Every Aidelly figure on this page comes from the pricing page and the docs. See the full plan table before you decide.
See Aidelly pricingSources
[2] Aidelly is priced per plan, with team members included on Scale and Agency.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Per plan, with team members on Scale (Up to 8) and Agency (Unlimited)”
Read from the plan table on the Aidelly pricing page.
[3] Aidelly Launch is the entry plan; /pricing shows the annual-billing price by default.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Launch $29/mo billed annually ($39/mo billed monthly)”
Read from the plan table on the Aidelly pricing page.
[5] Hootsuite plans are priced per user per month, billed annually.
https://www.hootsuite.com/plans, accessed 2026-10-15
“Standard per user/month, billed annually”
[6] Agorapulse uses a Pricing Per User model, where the cost of each plan is based on one user and each additional user is charged at the same rate.
https://support.agorapulse.com/en/articles/8762696-pricing-per-user-explained, accessed 2026-10-15
“Agorapulse uses a Pricing Per User (PPU) model. This means that the cost of each plan is based on one user. Each additional user is charged at the same rate as the first user.”
[8] Sendible plans are priced per plan by workspace count, with unlimited users on all plans.
https://www.sendible.com/pricing, accessed 2026-10-15
“Sendible Pricing: Unlimited Users, Zero Per-Seat Taxes”
Quote is the page title.
[9] Hootsuite plans start at $99 per user per month, billed annually.
https://www.hootsuite.com/plans, accessed 2026-10-15
“Plans start at $99/user/month, billed annually.”
Quote is from the page's schema.org Product description; the visible FAQ states the same figure: "Paid plans start at $99 for a Standard plan".
[10] Agorapulse Standard is $99 per user per month billed monthly, or $79 billed annually.
https://support.agorapulse.com/en/articles/8762696-pricing-per-user-explained, accessed 2026-10-15
“Price (Monthly/Annual)* Users Social Profiles Included ** Standard 99 / 79 1 10 Professional 149 / 119 1 10 Advanced 199 / 149 1 10 Custom Contact us Contact us Contact us”
The table header reads "Price (Monthly/Annual)*" and the footnote says "Annual prices reflect the discounted rate". The pricing page (https://www.agorapulse.com/pricing/, 200) shows the same Standard figures as "$79 $99 per user /month" under its Pay monthly / Pay annually toggle.
[12] Sendible Core starts from $35 a month.
https://www.sendible.com/pricing, accessed 2026-10-15
“Core plan starting from €31/mo, £27/mo, $35/mo.”
Quote is from the page's schema.org Product description; the visible price cards are filled in by JavaScript.
[14] Aidelly limits workspaces per plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Workspaces: Launch 2, Scale 8, Agency Unlimited”
Read from the plan table on the Aidelly pricing page.
[15] Hootsuite Standard manages up to 10 social accounts; Professional and above are unlimited.
https://www.hootsuite.com/plans, accessed 2026-10-15
“Unlimited social profiles : Connect and manage as many social profiles as you need, compared with just 10 on Standard.”
[16] Agorapulse includes 10 social profiles on Standard, Professional and Advanced, shared across all users; more are an add-on.
https://support.agorapulse.com/en/articles/8762696-pricing-per-user-explained, accessed 2026-10-15
“The 10 social profile slots included with the Standard, Professional, and Advanced plans are shared across all users. So if an additional user is added to the plan, there will still only be 10 social profile slots available on your plan. If more than 10 profile slots are needed, you will need to purchase them as an add-on.”
The pricing page lists "10 10 10 Unlimited" for Standard, Professional, Advanced and Custom, and says extra profiles are "$10 $15 /month each".
[18] Each Sendible workspace includes 6 social profiles.
https://www.sendible.com/pricing, accessed 2026-10-15
“Need more profiles? Simply add an extra workspace. Every additional workspace includes 6 new profiles.”
The plan table lists 1, 3, 7, 15 and 50 workspaces for Core, Plus, Premium, Elite and Enterprise.
[20] Aidelly includes team members per plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Team members: Launch Not included, Scale Up to 8, Agency Unlimited”
Read from the plan table on the Aidelly pricing page.
[21] Hootsuite sells each plan per user seat, with as many seats as you buy.
https://www.hootsuite.com/plans, accessed 2026-10-15
“Hootsuite plans are sold per user (or "seat"), so you can add as many users as your organization needs.”
[22] Agorapulse plan prices are based on one user, and additional users can be added on every paid plan.
https://support.agorapulse.com/en/articles/8762696-pricing-per-user-explained, accessed 2026-10-15
“On every paid plan, it is possible to purchase add-ons to increase the number of users and social profiles.”
No maximum number of users is stated on this page or on https://www.agorapulse.com/pricing/ (200).
[24] Every Sendible plan includes unlimited users.
https://www.sendible.com/pricing, accessed 2026-10-15
“Unlimited users on all plans.”
[26] The team approval workflow is on the Scale and Agency plans.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Team approvals: Scale and Agency plans”
Read from the plan table on the Aidelly pricing page.
[27] Hootsuite content approval workflows are part of the Advanced plan.
https://www.hootsuite.com/plans, accessed 2026-10-15
“Advanced includes everything in Professional, plus more tools for team collaboration, approvals, customer care, and reporting”
[28] Agorapulse single-step post approvals are available on Custom, Advanced and Professional plans.
https://support.agorapulse.com/en/articles/10346598-how-to-manage-post-approval-workflows, accessed 2026-10-15
“If you want more information on adding a single approval step, please take a look at this article . This is available for users on Custom, Advanced and Professional plans.”
[30] Sendible Plus adds assignment and content approval workflows.
https://www.sendible.com/pricing, accessed 2026-10-15
“Everything in Core , and: Assign tasks to teammates or clients through content approval workflows before publishing.”
[32] White-label is available on the Agency plan only.
https://www.aidelly.ai/docs/app/white-label-setup, accessed 2026-10-15
“White-label is available on the Agency plan only.”
[33] Hootsuite Advanced lets you add your own logo or imagery to reports; a white-labelled app is not listed.
https://www.hootsuite.com/plans, accessed 2026-10-15
“Advanced reporting : Access more advanced report exports, add your own logo or imagery to reports, share reports within Hootsuite, and send reports to external email addresses.”
The plans page lists report branding only; it does not list a white-labelled dashboard or custom domain.
[34] Agorapulse lists white-label reporting that exports reports with your logo and brand colors.
https://www.agorapulse.com/pricing/, accessed 2026-10-15
“White-label reporting Export reports with your logo and brand colors”
The pricing table row covers reports only; it does not list a white-labelled dashboard or custom domain, and the rendered text does not say which plans include it.
[36] Sendible white label (dashboard, domain, reports and emails) is a paid add-on on Elite and Enterprise.
https://www.sendible.com/pricing, accessed 2026-10-15
“Brand the dashboard, domain, reports, and emails entirely as your own. (Available as a paid add-on)”
The add-on is listed under the Elite and Enterprise plan cards only.
[38] Every plan includes the REST API, with read/write limits of 60/20, 240/90 and 480/180 requests per minute on Launch, Scale and Agency.
https://www.aidelly.ai/docs/api/rate-limits, accessed 2026-10-15
“Launch 60 20 Solo operators and early automations Scale 240 90 High-velocity businesses and multiple workflows Agency 480 180 Agencies and multi-client concurrent automations”
[39] Hootsuite has a Publishing API that schedules content; it needs a Hootsuite developer account.
https://developer.hootsuite.com/docs/api-overview, accessed 2026-10-15
“To begin, you'll need an active Hootsuite User and Developer account. Make sure you've read through our Hootsuite API Terms of Service to continue. And if you do not already have a Developer account you can Join our Developer Community now and you will be notified by email when your account has been approved. Publishing API Use the Publishing API to schedule content to post to social media accounts on a specific date and time including media .”
The plans page does not say which plans include API access.
[40] Agorapulse's Open API integrates reporting data into external systems, creates calendar notes or drafts, and syncs new inbox items to external tools.
https://support.agorapulse.com/en/articles/12482304-agorapulse-s-open-api-explained, accessed 2026-10-15
“With Agorapulse's Open API, you can integrate your social media reporting data into external systems, create new calendar notes or drafts, and sync information on new inbox items to external tools.”
[42] A public Sendible API is not listed on the pricing page.
https://www.sendible.com/pricing, accessed 2026-10-15
Checked; the page does not state this. Tried https://www.sendible.com/pricing (200): lists a "Zapier integration" but no API. https://www.sendible.com/api (200) and https://developers.sendible.com/ (200) both redirected to the homepage https://www.sendible.com:443/.
[44] The Aidelly MCP server exposes the full public API as tools for MCP clients such as Claude, ChatGPT and Cursor.
https://www.aidelly.ai/docs/mcp/overview, accessed 2026-10-15
“The Aidelly MCP server exposes the full public API as callable tools, letting any MCP-compatible AI client (Claude, ChatGPT, Cursor, etc.) post to social media, manage your inbox, and pull analytics directly from a conversation.”
[45] Hootsuite offers MCP servers for Perch, Nest, Lumen and Parliament that work from ChatGPT, Claude and Copilot.
https://www.hootsuite.com/integrations/mcp, accessed 2026-10-15
“Save time and enhance your workflow by linking Perch, Nest, Lumen, or Parliament to ChatGPT, Claude, Copilot, and more.”
The MCP page does not say which plans include each server. The plans page comparison data lists the "Lumen MCP connector" under Enterprise only (see hootsuite-lumen-mcp-plan).
[46] Agorapulse's MCP Connector links Agorapulse to Claude, ChatGPT and Microsoft Copilot so you can manage social media from those tools.
https://support.agorapulse.com/en/articles/12960496-model-context-protocool-mcp-integration-explained, accessed 2026-10-15
“Agorapulse's Model Context Protocol (MCP) Connector allows you to integrate Agorapulse with conversational AI assistants like Claude, ChatGPT, and Microsoft Copilot, enabling you to manage your social media directly from these AI tools.”
[48] An MCP server is not listed on the Sendible pricing page.
https://www.sendible.com/pricing, accessed 2026-10-15
Checked; the page does not state this. Tried https://www.sendible.com/pricing (200): "MCP" does not appear. A web search on 2026-10-15 found only a Zapier-hosted MCP connection, no sendible.com page.
[52] Analytics depth per plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Analytics: Launch Basic, Scale Advanced, Agency Advanced”
Read from the plan table on the Aidelly pricing page.
[53] Bulk content creation is on the Scale and Agency plans.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Bulk content creation: Launch Not included, Scale Up to 30 days, Agency Up to 30 days”
Read from the plan table on the Aidelly pricing page.
[55] Each brand or client gets its own workspace.
https://www.aidelly.ai/docs/app/workspace-settings, accessed 2026-10-15
“You can own one workspace (a single brand) or many (an agency managing several clients).”
[56] Client approval links are on the Agency plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Client approval links: Agency plan”
Read from the plan table on the Aidelly pricing page.
[57] Hootsuite Professional searches up to 30 days of conversations and forecasts trends up to 90 days ahead.
https://www.hootsuite.com/plans, accessed 2026-10-15
“Deeper social listening : Search up to 30 days of conversations with Quick Search, compare up to five results at once, export listening results, and use AI-powered forecasting to anticipate trends up to 90 days ahead.”
[58] Agorapulse lists an all-in-one social inbox for comments, DMs and reviews from all networks.
https://www.agorapulse.com/pricing/, accessed 2026-10-15
“All-in-one social inbox Manage comments, DMs, and reviews from all networks in one inbox”
The Standard card says "Manage all messages and organic comments from one inbox".
[59] The Agorapulse MCP connector is available to all users except Legacy plan holders, and is in beta.
https://support.agorapulse.com/en/articles/12960496-model-context-protocool-mcp-integration-explained, accessed 2026-10-15
“The MCP connector is available to all Agorapulse users, excluding Legacy plan holders. Please Note: The MCP connector is currently in beta, and pricing is subject to change.”
[61] Clients can connect their own social accounts through a connect link.
https://www.aidelly.ai/docs/app/connect-links, accessed 2026-10-15
“Connect Links let you send clients a self-serve social connection portal so they can connect their own Instagram, Facebook, Twitter, LinkedIn, etc. accounts directly.”
[62] Client connect links are on the Agency plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Client connect links: Agency plan”
Read from the plan table on the Aidelly pricing page.
[63] Bulk Fill schedules posts from a CSV after a preview.
https://www.aidelly.ai/docs/app/bulk-fill, accessed 2026-10-15
“Bulk Fill takes a CSV, parses it into posts, lets you preview every one, then schedules them all.”
[64] Bulk Fill expects the CSV header row to match Aidelly's template.
https://www.aidelly.ai/docs/app/bulk-fill, accessed 2026-10-15
“Open in a text editor and confirm the header row matches the template exactly.”
[65] Bulk content creation is not on the Launch plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Bulk content creation on Launch: Not included”
Read from the plan table on the Aidelly pricing page.
[66] Team Approvals holds member posts until an owner or admin approves them.
https://www.aidelly.ai/docs/app/team-approvals, accessed 2026-10-15
“Team Approvals is a server-side gate: when the workspace toggle is on, any scheduled post created by a workspace member is held in `approval_status = pending` until an owner or admin clears it.”
[67] Agencies can send clients a magic link to approve posts without logging in.
https://www.aidelly.ai/docs/app/client-approval-portal, accessed 2026-10-15
“The Client Approval Portal lets agencies send clients a simple magic link to review and approve posts before publishing.”
[70] Aidelly Agency is the top self-serve plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“Agency $279/mo billed annually ($349/mo billed monthly)”
Read from the plan table on the Aidelly pricing page.
[71] MCP access is on every plan.
https://www.aidelly.ai/pricing, accessed 2026-10-15
“MCP: Launch, Scale and Agency plans”
Read from the plan table on the Aidelly pricing page.



