Comparison • Updated 2026-07-14
Aidelly vs Sendible
Sendible has the deepest white-label in the market: branded login pages, branded email notifications, 350-post CSV import, and service-level grouping for 100+ client profiles. Aidelly is still a strong agency platform: white-label custom domain, branded client reports, agency-wide watermarks, and unlimited workspaces, plus native MCP, keyword DM automation, and competitor spy that Sendible does not offer. For pure white-label polish, Sendible remains the benchmark; for agencies that want to resell automation under their brand, Aidelly is the better fit.
Aidelly vs Sendible at a glance
| Feature | Aidelly | Sendible |
|---|---|---|
| Pricing | ||
| Free / trial tier | 7-day free trial with 500 AI Credits, all 11 platforms, MCP / CLI / API access, and $0 due today after card verification. | No free plan; 14-day trial, no card. |
| Entry paid tier | Launch plan: 1 workspace, unlimited posts (X rate-limited), Unified Inbox, AI image generation, basic analytics, BYOK keys. | Core $35/mo: 1 workspace, 6 profiles, unlimited users. |
| Mid tier (teams) | Scale plan: 4 workspaces, up to 8 team members, advanced analytics, hashtag analytics, draft discussions, warning rules, viral trends, 1 Creator Clone + 1 Competitor Spy slot. | Plus $99/mo (3 workspaces, 18 profiles); Premium $199/mo (7 workspaces, 42 profiles). |
| Agency / top tier | Agency plan: unlimited workspaces, unlimited members, white-label + custom domain, agency-wide watermarks, dedicated onboarding, paid add-ons (X Unlimited, extra workspaces, AI credit packs). | Elite $299/mo: 15 workspaces, 90 profiles. White-label is a paid add-on on Elite and Enterprise. |
| Key differences | ||
| White-label depth | Agency plan: custom domain, logo/colors, branded client reports, agency-wide watermarks, unlimited workspaces, strong agency resale package | Branded login, branded emails, deepest client-facing polish in market |
| Keyword DM automation | Native keyword-triggered DMs | Not available |
| MCP / AI agent surface | Full MCP server + CLI + REST API | No MCP; traditional dashboard workflow |
| Bulk client onboarding | Multi-workspace with per-workspace brand controls | 350-post CSV import, service-level grouping for 100+ profiles |
| AI agent surface (MCP / CLI / API) | Native MCP server + first-party CLI + OpenAPI 3 REST API + n8n / Make / Zapier nodes. Claude / ChatGPT / Cursor can drive Aidelly directly. | Verify whether Sendible exposes MCP, a first-party CLI, and AI-agent-ready integrations or only a REST API. |
| Inbox & community management | Unified inbox across 8 platforms with AI replies, spam auto-hide, sentiment chips, purchase-intent flag, smart-draft mode, competitor-link block, IG DM email capture. | Verify Sendible's inbox scope: which platforms, AI replies, filtering, sentiment, and intent detection. |
| Collaboration depth | Draft discussions with @mentions + emoji reactions, post version history, member approval workflow, workspace activity log, shareable read-only client calendar links. | Verify Sendible's collaboration scope: discussions, approvals, audit log, version history, and client-view sharing. |
| Agency & white-label | Agency plan: white-label custom domain (clients see your brand), logo/colors, branded client reports, agency-wide watermarks, unlimited workspaces, workspace admin role, per-workspace AI credits, audit log, white-glove onboarding add-on. | Paid add-on, Elite and Enterprise only. |
| Pricing model | Predictable monthly plans (Launch / Scale / Agency) with one AI Credits pool covering text, image, and vision. Pay-as-you-go overage at $0.01 / credit. | Per plan, tiered by workspaces (1 to 15) and profiles (6 to 90). Unlimited users throughout. |
| Competitive intelligence | Built-in Competitor Spy, Creator Clone, and Viral Trends for tracking rivals, creators, and niche trends | Typically needs separate social listening or research tools |
| AI content & media creation | AI drafting, an AI image editor with templates and carousels, and one-to-many repurposing built in | Varies by plan; often limited or sold as an add-on |
| Platform coverage (2026) | 11 commercial-mainstream platforms, including Bluesky, Threads, Mastodon, and Google Business Profile | Verify current platform support on the vendor site |
Comparable tiers, mapped side-by-side. Competitor pricing was read from each vendor's own pricing page on 2026-08-12. Vendor pricing can change at any time, so confirm current pricing on each vendor's official pricing page before deciding.
Aidelly is often best for
Agencies that want white-label client delivery (custom domain, branded reports, watermarks) plus MCP agents, keyword DMs, and competitor spy, not just scheduling under Sendible’s brand depth.
Sendible may be best for
Agencies that bill on white-label depth: branded login, emails, CSV bulk import, and granular client grouping at scale.
Built for agencies: white-label under your brand
Aidelly's Agency plan lets you resell social operations as your own product: white-label custom domain, your logo and colors, branded client reports, agency-wide watermarks, and unlimited client workspaces, plus agentic drafting, keyword DMs, and competitor spy.
Explore white-label for agenciesWhere Aidelly differs from Sendible
Sendible earned agency loyalty by making the client experience feel like yours, down to the login screen and notification emails. If your pitch is “we run social on our platform” and you need maximum client-facing polish, Sendible’s white-label depth is still the bar.
Aidelly is built for agencies that want the same resale story with more automation under the hood: white-label custom domain, branded reports, agency-wide watermarks, and unlimited client workspaces, plus AI agents that draft and schedule via chat or MCP, keyword DMs that capture leads from comments, and Competitor Spy for counter-moves. You resell a fuller stack under your brand, not just a scheduler.
Decision checklist
- List white-label must-haves: branded client login and emails (Sendible) vs. agent automation (Aidelly).
- Test keyword DM automation for Instagram comment-to-lead workflows.
- Compare MCP depth, can Claude drive your full scheduling workflow?
- Verify 350-post CSV import and service-level grouping if you onboard clients in bulk.
Methodology and verification notes
This comparison evaluates workflow fit based on team structure and client management needs. Verify current features and pricing on each vendor site.
This page is designed as a workflow-fit comparison, not a substitute for vendor pricing or contract review.
Source links
Comparison FAQs
We deliberately do not publish Sendible's prices here because vendor pricing changes faster than any comparison page can track it, so check sendible.com for current numbers. What is worth comparing is the *shape* of the pricing. Most tools in this category charge per seat, per social account, or per client workspace, so the bill grows as your team or client list grows. Aidelly is flat-priced, and the top plan includes unlimited client workspaces, which is what changes the maths for agencies past roughly ten clients. Model your own cost at three times your current client count before committing to any annual plan, ours included.
Aidelly runs a 7-day free trial of the full product and does not offer a permanent free plan. Check sendible.com for whether Sendible currently offers one, because free tiers in this category appear and disappear regularly. If a permanent free plan is non-negotiable, Buffer and Metricool both have one today. Our trial is the full product rather than a feature-limited sandbox, so you can connect real accounts and publish a full week before deciding.
Sendible is strongest for agencies that bill on white-label depth: branded login, emails, CSV bulk import, and granular client grouping at scale. Aidelly is built for agencies that want white-label client delivery (custom domain, branded reports, watermarks) plus MCP agents, keyword DMs, and competitor spy, not just scheduling under Sendible’s brand depth. The structural difference is that Aidelly is agent-operated: the same actions you take in the dashboard are exposed over a public API and an official MCP server, so an AI assistant can draft, schedule, route approvals, and pull analytics across all 11 networks without a human clicking through.
Moving from Sendible is manual. There is no one-click import. In practice switching means exporting your scheduled posts and re-queueing them, which is one to two hours of calendar admin for most teams. Your posting schedule does not need to pause while you do it. Reconnecting client accounts is the part teams brace for and it is the easy part: clients authorise their own profiles through a link, so you never collect or store anyone's password. Run both tools in parallel for a week before cancelling Sendible.
When your requirements are the ones it was built for: agencies that bill on white-label depth: branded login, emails, CSV bulk import, and granular client grouping at scale. We would rather you pick the tool that fits than churn in month two. Aidelly earns its place when you need agencies that want white-label client delivery (custom domain, branded reports, watermarks) plus MCP agents, keyword DMs, and competitor spy, not just scheduling under Sendible’s brand depth.
Agencies comparing Aidelly vs Sendible? Run it under your brand.
Aidelly's Agency plan is built for resellers: white-label custom domain, branded client experience, unlimited workspaces, agency-wide watermarks, plus agentic drafting, keyword DMs, and competitor spy. Start a 7-day trial and run one real client campaign before you commit.
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