Engagement rate calculators
Every platform counts engagement differently. These work it out the way each one does, and tell you what a good number looks like there. Free, no sign-up.
Instagram engagement rate
Likes and comments on a typical post against your follower count, with the 0.48% benchmark.
Open calculatorTikTok engagement rate
Engagement rate by view and by follower, with the benchmark TikTok accounts actually hit.
Open calculatorYouTube engagement rate
Likes, comments and views against subscriber count, for videos and Shorts.
Open calculatorLinkedIn engagement rate
Reactions, comments and reposts measured against impressions or followers.
Open calculatorFacebook engagement rate
Page post engagement against reach, with the current benchmark.
Open calculatorX engagement rate
Replies, reposts and likes against impressions on a single post.
Open calculator
Auditing every channel at once?
The audit hub puts all six calculators on one page, with what an audit covers and why these percentages cannot be ranked against each other.
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