App Guides
Analytics
Read performance trends, platform breakdowns, and insight cards so future content decisions stay grounded in real data.
Overview
Analytics gives you the performance view across your connected channels.
Use it to understand what is working, compare time periods, and decide what content to make next.
What this page is for
- Reviewing high-level metrics
- Comparing performance windows
- Checking platform-specific trends
- Finding insight signals for future content choices
Before you start
- Make sure connected accounts are returning data
- Pick a date range that matches the question you are asking
- Decide whether you are reviewing overall performance or one platform
Step-by-step tasks
Review your current performance
- Open Analytics.
- Select the date range you want.
- Review the headline metrics first.
- Scroll into platform breakdowns and charts for detail.
Compare time periods
- Choose a consistent date range.
- Compare it to the previous period or another matching window.
- Note what changed in format, topic, or frequency.
Use insights to guide the next content cycle
- Review which formats and topics are winning.
- Open the next planning workflow.
- Apply the insights to the next batch of content.
Common actions
- Change date range
- Review platform breakdowns
- Read trend charts
- Use insights for planning
Tips and gotchas
- Compare similar time windows whenever possible.
- One high-performing post is not yet a reliable pattern.
- Use Analytics with Calendar and Review, not in isolation.